Here are my logo's submissions for Kidsons Cycles.
I decided to go with a more simplified look choosing minimal elements and colours.
I believed the original colours orange/blue were suited to Kidsons Cycles as the orange represent joy and happiness and the blue represents health and healing which shows joy through fitness which is a great subliminal message, but as i had to choose another colour scheme i went for brown/green as they both portray a similar style. The green represents health/healing which is close to the blue and the brown represents the earth as well as the racing side of Kidsons.
The wave was a spontaneous attempt to try get me started and thinking which in the end worked out to conceptualize a simplistic Cyclist.
The ideas of the outlines logos(middle pair)came from a motorcyclist logo which had the same concept.
The last conceptual idea was a cyclist which has been done many times by many cycling business's but with a minimal 2 lined drawing to keep my idea of simplistic.
The final two designs are based off both Matt Drake and Tania's logos with slight modifications to make it more appealing to me.
The topmost is a alteration of Matt's with the use of the gear cog. then i remade the cog and added a slight slant to the text and vector work to give it more emotion.
The second uses the font Tania had with the cyclist i made for my previous designs
they were both made in the original kidsons colours and the alteration as specified. As well as the colours swapped just for personal preference of the audience.
All the information on colour theory for this assessment has been from
http://www.color-wheel-pro.com/color-meaning.html
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